Community Guidelines

Essential rules and guidelines for Xiaohongshu users

Content Focus

  • Fashion and lifestyle content
  • Travel experiences
  • Food and recipes
  • Art and creativity
  • Life tips and tricks
  • Product reviews
  • Personal experiences

Prohibited Content

  • NSFW or explicit sexual content
  • Drug-related content
  • Gambling promotion
  • Spam and direct link posting
  • Misleading information
  • Counterfeit products
  • Hate speech or harassment

Sensitive Topics

Political Content

  • Keep discussions respectful and balanced
  • Avoid aggressive political statements
  • Focus on constructive dialogue
  • No extremist viewpoints

LGBTQ+ Content

  • Respectful discussions allowed
  • No promoting or suggesting lifestyle changes
  • Avoid content targeting minors
  • Keep content age-appropriate

Content Quality

  • Create original, high-quality content
  • Use clear images and videos
  • Write accurate descriptions
  • Give proper credit
  • Use appropriate tags

Community Standards

User Interaction

  • Be respectful to all users
  • No harassment or bullying
  • Provide constructive feedback
  • Respect cultural differences
  • Keep discussions civil

Commercial Activities

  • Disclose sponsored content
  • No unauthorized advertising
  • Follow platform guidelines
  • Be transparent about partnerships

Violations May Result In

  • Content removal
  • Account restrictions
  • Permanent suspension

For detailed terms, visit Xiaohongshu Terms