Create Posts

Learn how to create engaging posts on Xiaohongshu

Basic Steps

  1. Tap the "+" icon in the bottom center
  2. Choose between Photo/Video post
  3. Select media files (up to 9 photos or 1 video)
  4. Edit and enhance your content
  5. Write your caption and add tags
  6. Publish your post

Photo Post Tips

  • Choose high-quality, well-lit images
  • Mix close-ups with wider shots
  • Use consistent editing style
  • Arrange photos in logical order
  • Optimal aspect ratio: 4:5 or 1:1

Video Post Tips

  • Keep videos 15-60 seconds
  • Start with engaging hook
  • Use good lighting
  • Add background music
  • Include captions/text overlays

Writing Effective Captions

Caption Structure

  • Start with attention-grabbing opener
  • Break text into paragraphs
  • Use emojis for visual appeal
  • End with call-to-action

Essential Elements

  • Title: Clear, descriptive headline
  • Details: Main content/story
  • Tags: 3-5 relevant hashtags
  • Location: Add when relevant

Optimizing Your Post

Hashtags

  • Mix popular and niche tags
  • Use location-based tags
  • Include category tags
  • Avoid irrelevant tags

Best Times to Post

  • Weekdays: 12-2pm, 6-9pm
  • Weekends: 10am-2pm
  • Consider your target audience's timezone

Engagement

  • Respond to comments quickly
  • Like and reply to meaningful comments
  • Share posts to your stories
  • Cross-promote on other platforms

Pro Tips

  • Write in both English and Chinese for wider reach
  • Use bullet points for easy reading
  • Include prices for product reviews
  • Mention brands/locations when relevant

Things to Avoid

  • Excessive filters
  • Misleading titles
  • Spam-like hashtags
  • Copying others' content