Introduction
A guide to help you succeed on Xiaohongshu (RED), China's leading lifestyle and social commerce platform.
Welcome to Xiaohongshu Guide
Xiaohongshu (小红书, RED) is China's leading lifestyle and social commerce platform. This guide will help you understand and succeed on the platform.
Platform Overview
User Base
Engagement
Impact
Guide Contents
- Platform Basics
- Content Creation
- Growth Strategies
- Monetization
- Marketing
- Best Practices
Key Features
| Feature | Description |
|---|---|
| Notes (笔记) | Rich media posts |
| RED Store | E-commerce integration |
| KOL System | Influencer ecosystem |
| Discovery | Content discovery tools |
Note:
Success on Xiaohongshu requires authentic content and consistent community engagement.
Ready to begin? Start with Getting Started.