Create Posts
Learn how to create engaging posts on Xiaohongshu
Creating Your First Post
Basic Steps
- Tap the "+" icon in the bottom center
- Choose between Photo/Video post
- Select media files (up to 9 photos or 1 video)
- Edit and enhance your content
- Write your caption and add tags
- Publish your post
Photo Post Tips
- Choose high-quality, well-lit images
- Mix close-ups with wider shots
- Use consistent editing style
- Arrange photos in logical order
- Optimal aspect ratio: 4:5 or 1:1
Video Post Tips
- Keep videos 15-60 seconds
- Start with engaging hook
- Use good lighting
- Add background music
- Include captions/text overlays
Writing Effective Captions
Caption Structure
- Start with attention-grabbing opener
- Break text into paragraphs
- Use emojis for visual appeal
- End with call-to-action
Essential Elements
- Title: Clear, descriptive headline
- Details: Main content/story
- Tags: 3-5 relevant hashtags
- Location: Add when relevant
Note:
Pro Tips:
- Write in both English and Chinese for wider reach
- Use bullet points for easy reading
- Include prices for product reviews
- Mention brands/locations when relevant
Optimizing Your Post
Hashtags
- Mix popular and niche tags
- Use location-based tags
- Include category tags
- Avoid irrelevant tags
Best Times to Post
- Weekdays: 12-2pm, 6-9pm
- Weekends: 10am-2pm
- Consider your target audience's timezone
Engagement
- Respond to comments quickly
- Like and reply to meaningful comments
- Share posts to your stories
- Cross-promote on other platforms
Note:
Avoid:
- Excessive filters
- Misleading titles
- Spam-like hashtags
- Copying others' content
Ready to grow your following? Check out our Growth Strategies Guide.